Lam Dong has great potential to become the tea center of the world.

Lam Dong has great potential to become the tea center of the world.

Vietnam, with hundreds of years of history associated with tea plants, is proud to possess a tea industry with great potential. Especially in Lam Dong, one of the tea capitals of Vietnam, which is increasingly asserting its position and developing continuously. Vietnamese tea is not only a key agricultural product but also a cultural symbol, closely associated with the life and soul of Vietnamese people.

Over the centuries of development, the tea growing area of Vietnam has reached an impressive number, making Vietnam one of the largest tea producing and exporting countries in the world. With an area of hundreds of thousands of hectares, the scale of tea production in Vietnam is constantly growing, contributing significantly to the country's agricultural export turnover.

The export potential of Vietnamese tea comes from many factors: diverse climate and soil creating unique tea varieties with rich flavors, traditional cultivation techniques combined with modern technology, especially the uniqueness of Vietnamese tea culture. Therefore, Vietnamese tea is increasingly attractive in international markets such as Russia, the US, the EU, Japan, etc. However, some localities with great potential such as Lam Dong have not yet fully exploited their strengths and resources to elevate Vietnamese tea culture to the world. With ideal natural conditions, Lam Dong can produce many types of high-class specialty teas for domestic and international markets.

However, to bring the quintessence of Vietnamese tea further on the world map, the tea industry is facing new opportunities and challenges, especially with the participation of international experts and sustainable development strategies from leading enterprises.

As part of its strategy to develop and reposition the Vietnamese tea industry in general and Lam Dong in particular, Lam Dong Tea Joint Stock Company (Ladotea) has made a strategic move by appointing Mr. Mori Kazuki (Japanese nationality) as General Director. This is a move that demonstrates Ladotea's international vision and determination to improve quality, brand value and bring Vietnamese tea culture closer to global consumers.

Mr. Mori Kazuki is a seasoned expert in the F&B and culture industry, with extensive experience in the Japanese market, a market renowned for its refined tea culture and high demands on quality.

Before joining Ladotea, Mr. Mori Kazuki was the founder and CEO of Food Force, one of Japan’s leading enterprises. In addition, Mr. Mori Kazuki is also a member of the advisory board of the Vietnam – Japan Business Association (VJBA) on the field of cuisine and culture between the two countries. Mr. Mori Kazuki has supported the development of Vietnamese products in the Japanese market and promoted bilateral exchanges.

With extensive experience in business, management and especially deep understanding of the food market and culture between Vietnam and Japan, Mr. Mori Kazuki is expected to bring a new breeze and breakthrough strategic direction to Ladotea.

“ I am extremely honored and proud to take on this new role at Ladotea. With many years of experience working and researching tea, I have realized the great potential and uniqueness of the Vietnamese tea industry. This is not only an agricultural product, but also a valuable cultural heritage.

Ladotea will focus on improving product quality according to international standards, innovating production technology, and promoting Vietnamese tea culture. Our goal is to make Vietnamese tea a global brand, recognized for its quality and cultural value. I believe that, with its current strengths and potential, Lam Dong will soon become the world's tea center."
New General Director of Ladotea shares

With over 100 years of establishment and development, Ladotea is not only a tea production enterprise, but also a symbol of perseverance and innovation in the Vietnamese tea industry. Ladotea will continue to maintain its position as a "flagship", along with the aspirations of the entire Vietnamese people in the agricultural sector in general and the tea industry in particular.