Tea has long become a popular drink, an indispensable cultural and spiritual feature of Vietnam. Cups of fragrant tea and precious tea are often used by Vietnamese people to invite guests during familiar meetings and conversations. As a gathering place for a series of CEOs and leading economic experts in the world, the 4th Ho Chi Minh City Economic Forum in 2023 decided to choose tea, in the form of Tea Connect, to warmly welcome everyone. even such distinguished guests.
In recent years, Tea Break - a break between hours - has become increasingly popular in events and widely recognized in all countries, including Vietnam. Tea Break is a form of tea party often held in the middle of working hours, between classes or between long meetings. The purpose of Tea Break is to help guests have a space to relax and regenerate energy with snacks and drinks.
Sharing food and drinks helps connect with people you don't know, chat freely, solve problems that cannot be discussed face-to-face, and help improve your mood after a stressful period of concentration. Tea Break parties may be small, but they are a way to show the organizers' thoughtfulness and care for guests.
As an Asian country famous for its sprawling green tea fields as well as its unique tea culture, the 4th Ho Chi Minh City Economic Forum in 2023 as well as the companionship of the Doi Dep Brand wishes to brings a completely new experience and method to attendees, called Tea Connect.
Accordingly, learning from the model of 600 CEOs of the World Economic Forum (WEF), the Organizing Committee and Doi Dep Brand came up with the idea of implementing CEO Connection through Vietnamese cultural imprints, specifically Vietnamese culture. Vietnamese Tea. Ho Chi Minh City Economic Forum (HEF) 2023 with a special highlight Tea Connect program at the Reunification Hall (Independence Palace). This is a tea party attended by 100 of the world's leading CEOs, where City leaders meet ministries, branches, localities, domestic and international experts to exchange and discuss topics about global green economy.
Tea Connect includes Tea - tea and Connect - connection. Tea Connect activities are organized with the purpose of connecting attendees with each other, expanding relations of peace, cooperation and development. And the connecting and transmitting substance here is tea. Through tea, the event hopes to share with guests stories about Vietnamese culture, and vice versa, through culture to learn more about Vietnamese tea. Thereby, promoting tea art and Vietnamese tea products to international friends.
Tea – tea, is no longer located in the hallway, at a specific ending point in a tense conference, but will be work core in a thorough process. Without needing a break or ending time, tea will help the program and conference become more connecting instead of just sharing opinions, negotiating or reaching a consensus. Guests will enjoy tea right from the beginning, throughout the conference until the end. This creates connection right from the beginning, thereby opening up future collaborations, discussions and promises.
After all, who cooperates with whom, how to discuss and what the results are are the individual stories and goals of each participant, but the spiritual criteria of connecting peace, stability and development remain. is the biggest message that the organizing unit wants to convey.
Different from Tea Break which is only for a certain period of time, Tea Connect is designed to last throughout with 3 main stages of tea enjoyment including Pre-tea, Middle Tea and Post-tea, corresponding to the opening, development and ending. end of the program. Not only is it a time for guests to relax and exchange, each stage of enjoying tea has its own meaning that the organizer specifically conveys about tea culture and national and ethnic pride.
Normally, the beginning of the Conference would be to declare the reason and introduce the delegates, but at this year's Ho Chi Minh City Economic Forum, the conference started by inviting tea through the extremely impressive dance performance of tea farmers. Attracted by the lively sounds coming from an orchestra of traditional musical instruments. All combine to create a connected Tea Connect, helping attendees understand more about Vietnamese culture and Vietnamese people.
As the ancients always say, "The cup of tea is the beginning of the story", right at the beginning of the conference, the guests together sipped cups of fragrant tea to create relaxation and gentleness through Tea Money. This helps keep the mind alert, people can talk, interact and connect, different cultures and voices can all mingle in the same atmosphere. It can be seen that enjoying tea helps the conference start naturally and comfortably, all boundaries and unfamiliarities are erased with just a few sips of green tea, thereby opening up and leading to fascinating stories. .
After exchange and discussion. Instead of having a break, the guests will enjoy tea together and continue chatting with each other on the spot. This time is called Central tea. Enjoying tea on the spot helps regenerate energy, brings new vitality, and reduces stress and fatigue. The guests talked intimately, through face-to-face exchanges, to understand each other better and resolve unclear things. Hidden deep in Trung Tra is the message that the Forum wants to convey. Stopping in the middle of a Conference to drink tea is like in the middle of a life full of chaos and worries, people also need to know how to stop. Stop to listen, stop to understand, to enjoy everything around, to dispel fatigue and stress. Stopping can help people have more motivation to move forward, motivation to create and develop.
When all exchanges are completed, the Conference ends. But instead of just saying goodbye and leaving, everyone at the conference will stay and enjoy the last cup of tea at Tea Connect. This is called After tea, is also a substitute for the conclusion and farewell to close the conference. Take a last sip of tea to relax after many positive exchanges, but that doesn't mean it ends everything. In enjoying tea, tea often has a naturally bitter taste, but we can still feel its sweet aftertaste after drinking, called after-tea or after-tea. Drinking tea at the end has such profound meaning. The cup of tea then implicitly represents a successful "happy" conference, the attendees all achieved the goals they set, helping to create an aftertaste, keeping the guests forever remembering the stories. things were discussed together.
During the program at Tea Connect, guests can enjoy 3 types of precious tea from the Doi Dep brand with the Nine Moon tea set including Huong Phu Ngoa Dinh, Bat Thu Dong Phong, Tam Thanh My Nhan, which has been selected by artisans and "precious". "tea" from Vietnam has been painstakingly prepared for the past 6 months. There is also a set of Ngoc Thien Chi Tea - called "Tribute Tea" by tea connoisseurs - 3 tea products as gifts for distinguished guests.
In which Huong Phu Ngoa Dinh (the natural aroma of tea flying out of the pot or pot) is used in Tien tea, a green tea with a sweet taste, helps prevent aging, creates a good amount of caffeine, and helps people get started. with alertness, gentleness, and relaxation.
Dong Phong Bat Thu is a type of yellow tea, used in Chinese tea. Bat Thu Dong Phong refers to tea trees grown in high mountains, where the weather is hot during the day, cold at night, exposed to the sun and wind during the day, and exposed to the cold at night to help the tea absorb everything. The harshest weather creates tea full of personality and unique flavor. It also implies that the more difficult life is, the more bravery people must have. Difficulties will help people rise up and create new achievements. The best inner essence.
After-tea at Tea Connect is black tea (red tea) called Tam Thanh My Nhan. This is a fermented tea with a sweet taste like honey. This tea has no caffeine and is good for the digestive tract, sweet and fragrant. Tea leaves are like a beautiful girl, with a pure heart, implying high aesthetics.
The three connecting stages of 3 types of tea at Tea Connect, from green to yellow and red, are like the progression of a day: bright green in the morning, bright yellow at noon and red in the evening, like the colors of time. that we experience. These are all delicious teas grown in Bao Loc (Lam Dong) with a very limited and precious amount of planting and care area, diligently cared for and restored by Doi Dep Brand and tea artisans in Lam Dong. build and preserve.
Set of Nine Moon Tea (delicious tea in September) including Perfume Phua Cua Cuong, No Thua Dong Phong, Tam Thanh Beauty and Ngoc Thien Chi Tea Set of Doi Dep brand are served at Tea Connect
No matter how successful the Conference ends, according to the goals of the participants, Tea Connect is still a place to connect people, a place to enjoy a warm cup of tea together, as warm as a person's heart. Vietnamese. An agenda but feels like a casual, intimate meeting, where people stop with a joyful spirit.
Everything starts from Before Tea which opens the story, to Middle Tra is when everyone is passionate about the main content, and After Tra is where the show ends. People still say "Life is like a cup of tea", the three stages of enjoying tea are like the three stages of human life encapsulated in a cup of tea. Through a cup of tea, people stop, calm down, look at each other, think about each other and understand each other better. It is not wrong to say that Tea Connect is the place to help businessmen around the world understand more about Vietnam and the Vietnamese people, thereby opening up future collaborations.
The 4th Ho Chi Minh City Economic Forum in 2023 has the theme "Green Growth - Journey towards reducing net emissions to zero", revolving around issues such as: Development trends of green growth and weekly economy perfect for megacities like Ho Chi Minh City; Building an ecosystem of circular economy models in the context of aiming for zero emissions; Policies in building green growth aim to reduce emissions to zero and the mission of businesses; Resources in circular economy development aim to reduce emissions to zero and the mission of businesses,...
Tea Connect also partly raises the theme of this year's Ho Chi Minh City Economic Forum. When mentioning tea, people immediately think of green, a green color that brings luck and fertility, a green color that represents the earth. That's why Tea Connect brings meaningful cups of green tea to the Forum, replicating 'green actions' for the goals of peace, cooperation and development.
Sharing on the sidelines of the Conference, many guests attending 100 CEO Tea Connect said they were very surprised about Vietnamese tea culture. Previously, they only knew about Japanese Tea Ceremony, Korean Tea Ceremony or Chinese Tea Ceremony, but now they know about Vietnamese Tea. Pre-tea, Middle Tea, and Post-tea at Tea Connect have different colors and different aromas. “I was impressed with the aroma of the tea. Just open the teapot for a different flavor, a moment later it brings another layer of flavor, many layers of flavors interwoven and successive, the common point is that all the scents of tea give people a real feeling. comfortable and pleasant" - said a Japanese expert attending 100 CEO Tea Connect.
As for Mr. Philipp Roesler, Honorary Consul of Vietnam in Switzerland, former Deputy Prime Minister of Germany, Tea Connect gives him different feelings. “Tea Connect is a very good program. I was most impressed with the opening part (inviting tea - PV). Tea Connect is a rare opportunity because it helps people around the world connect together, from different fields and professions, from different places such as research agencies, political agencies, and organizations. departments. The event's themes are aimed at the two most challenging global challenges today: digital transformation and sustainable development. And those problems will be solved by increased cooperation and connection.", he said, and emphasized that he really likes Vietnamese tea and Tea Connect.
Accompanying Tea Connect at the City Economic Forum. Ho Chi Minh 2023 is Doi Dep Brand, a Vietnamese enterprise with the desire to preserve and develop the tea industry, bringing the oolong tea brand in particular and Vietnamese tea culture around the world. Currently, Doi Dep owns rare oolong tea growing areas and has 8 tea processing factories across Vietnam, including the Galaxy tea factory with the most modern scale in Southeast Asia. Doi Dep has also been exported to important markets such as Russia, America, Germany... in the form of quality finished tea products such as the Nine Moon Tea set and Ngoc Thien Chi Tea, bringing high economic value to the country.
Vietnam is the country with the 5th largest export tea reserves in the world, and ranks 7th in tea production. The tea tree or tea tree, which has become an industrial crop, is grown mainly in the Northern mountainous and midland areas (accounting for about 70%), followed by the Central Highlands, North Central Coast, Central Coast and Northern Delta. . There are up to 170 varieties of tea grown and developed in our country, from long-standing varieties such as: Shan Tuyet, Hook, Green Tea, Marinated Tea towards imported varieties such as Oolong, Kim Xuyen, Thanh Tam, Tu Quy. , amethyst... However, Vietnam only exports tea mainly in the form of raw materials, while finished tea and the Vietnamese tea brand have not been strongly promoted.
With the mission and aspiration to develop the world's leading Vietnamese tea industry, thereby spreading the cultural identity of Vietnamese Tea, Vietnamese culture as well as building the tea economy in particular and the agricultural sector in general, Creating high economic value for the country, Tea Connect will be a new concept in foreign affairs and organizing national and international events. The new definition of Tea Connect being deployed in important events is also an action that contributes to jointly preserving and developing tea material areas across the country, especially precious tea varieties such as oolong tea, and at the same time introducing Vietnamese Tea culture travels around the world.
