The wisdom of duality
Simple and unique, but containing a message rich in "human love" and imbued with a philosophical "statement", perhaps that's why many Vietnamese people still love it and ponder for themselves a layer of meaning. Different meanings in the poem "Slippers" by author Nguyen Trung Kien.
“Two lives silently walk side by side
Will stop when there's only one left
There's only one left and there's nothing left
If we can't find the second one."
In the poem, the story of love, soulmates, and two harmonious souls that cannot be without each other and cannot be replaced is emphasized. Many people have used those poems to express their love, to hint at the harmony of souls, of similarities but not being the same.
But one can also see the wisdom in each word, when the image of sandals reveals the concept of duality and harmony of yin and yang that Vietnamese people have practiced for thousands of years. Vietnamese people greatly admire a peaceful life, taking place in harmony, very natural for a nation that grew up from agriculture and the philosophy of companionship. While around the world, the totems of ethnic groups are often a specific animal such as elephants, falcons, eagles, wolves, cows..., the totems of Vietnamese people are an abstract couple, Dragon - Fairy. Lac Long Quan and Au Co.
That philosophy of duality is also spread out in combinations. For example, in pure Vietnamese architecture, while in Western architecture, the space of the building always grows in height as an affirmation of the control of nature, ancient Vietnamese architecture often spreads out the space. in depth and breadth, showing respect for nature and harmony with the natural landscape. From folk houses to religious and administrative buildings, people often arrange houses hidden in the canopy of trees, in front of which are rivers, streams, ponds, lakes... if it's high then it's deep, that's the new thing. considered beautiful and balanced.
That twin wisdom can also be seen in the simplest objects we encounter every day such as a pair of chopsticks, a pair of slippers, a pair of altar candles... expressing the desire to have a pair, balance, harmony... Called Being a couple means having each other, going together in a state of indispensability and inseparability. A pair of chopsticks lost one, leaving only a stick. If a pair of socks or a pair of sandals is lost on one side, it is not half lost, but will lose its value completely.
That is probably the hidden reason why the poem, which has almost nothing to do with language, has touched the hearts of many Vietnamese people. And perhaps that is the source of the "passion" that the founder of the Doi Dep business ecosystem perceived through the poem, to the point of building a business philosophy around the concept of "Indispensable each other." ”.
The business ecosystem is rooted in the nation
Returning to the poem Slippers, perhaps many people when reading the poem will think of the main image of love and a couple. But when applied in business, according to the founder of this strange business chain, Slippers is not just limited to such a simple meaning, but it covers all relationships. That's the thing
The close bond between social elements: between colleagues and colleagues, between bosses and employees, between teachers and students, between husband and wife, between parents and children... all support for each other to form a perfect bond and are "indispensable without each other".
And because of that meaning, Doi Dep was born with an ecosystem of products and services linked together with the overarching philosophy of being indispensable, in which the 3 main pillars are tea and coffee; Tourism and fast-moving consumer products such as Tea Garden coffee chain, Tea Shop chain, Tea World; Restaurant accommodation services include Sandals Star, Sandals Hotel, Tea Villa, Tea Resort mineral mud resort...
All of those products and services are an ecosystem of harmony, balancing the "other part" of customers' lives. Enjoy tea and coffee to find relaxation; Rest and eat meals cooked by others to let the fatigue and noise outside fade away. It is also a graceful message to customers, take time to connect with family, friends, and the rest of each person's soul.
The double wave philosophy is thoroughly applied in the space of tea shops, coffee shops, resorts, and hotels through decoration and display in even numbers, such as pairs of chairs and double vases. , pictures of mother, child, and partner hanging on the wall... create a very special space. Even the service staff usually has 2 people.
All those sophistications are not Doi Dep aiming to sell twice as many products, but rather respecting the core values of the philosophy that the founder has pursued. “Indispensable Together” was specifically inspired by a poem, but deeper than that, it has its roots in pure Vietnamese thoughts.
It is indispensable to overcome all difficulties without each other
Not only is the indispensable philosophy covering business, but the elements in this unique ecosystem also support each other, develop together, overcome difficulties together and make the most of each other. Enjoy the sweet results.
As in 2020, many businesses and business models struggled due to the impact of the Covid-19 epidemic. The tourism industry has been almost "frozen" for a long time, and Doi Dep's tourism segment is no exception. But it is the philosophy of being indispensable that has helped this ecosystem overcome difficulties and continue to reap more sweet fruits.
For example, there is an indispensable relationship between the owner and the employee, when the boss does not fire workers but decides to compensate for losses so that employees can feel secure in their work and contribute to the company. With that humanity, workers themselves voluntarily reduce their income to share difficulties with their bosses. Both sides understand that they are important elements to create a healthy business ecosystem, because they are indispensable...
Or the tourism segment is affected by customers canceling their bookings this Tet holiday due to the impact of the epidemic, but consumer products, tea and coffee products are growing well thanks to increased demand and good exports. but the overall ecosystem is still stable.
Want to reach out to the world and touch everyone's hearts
After several years of operation, the Indispensable ecosystem has now developed throughout the city's golden triangle. Ho Chi Minh – Bao Loc – Nha Trang. Hundreds of consumer products such as purified water, tea, coffee... are also included in the supermarket system in the city. Ho Chi Minh and a number of high-end resorts throughout the country. In addition, some products such as tea have also been exported abroad.
Coming from the heart, deeply rooted in the humanistic spirit of the nation, wanting to see everyone sharing to create good things in life, that is probably the way the founder of the Nong ecosystem Without each other, they will stretch their fresh leaves and branches further. Expecting that in the not too distant future, Indispensable will reach out around the world and touch everyone's hearts.
Source: vietnamtraveller.com.vn
