“In life, if husband and wife understand each other, parents understand their children and vice versa, colleagues understand each other, friends understand each other... it will definitely bring good things to each other. It's the same in business..."
One year ago, Mr. Ilya Koltygin, a Russian senior manager with more than 20 years of experience in the field of tourism and consumer goods in Europe, shared with us that he chose Vietnam as his destination. Legs are very attractive in business culture. If in the West, businesses are created entirely based on rules and regulations, then in Vietnam, many businesses operate based more on relationships, attachment and sharing together. together.
For example, at Doi Dep - where he is working as CEO, the culture of the business is loyalty to the mission of "indispensable without each other". Each product and service launched is an indispensable part of creating an ecosystem and bringing more value to customers - sellers and buyers cannot do without each other to make life better.
Mr. Ilya Kotygin
Looking back now, after 1 year, Mr. Ilya increasingly feels that what he chose was right, and feels more and more fond of and attached to Vietnam as well as Vietnamese business culture. In particular, thanks to the unique business philosophy that he and his colleagues are pursuing, Doi Dep has spectacularly overcome a difficult year like 2020 and is looking forward to a brighter future in 2021.
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Covid-19 has dealt quite a blow to the tourism sector in the past year, and part of this ecosystem, Tea Resort, is no exception.
While every year, foreign tourists make their own bookings or tour businesses book full rooms during weekends and holidays, in 2020, when Covid-19 occurred, especially the period that required Currently, due to social distancing, international commercial flights are temporarily suspended, many countries have closed their borders to prevent the spread of the disease, and customers have canceled tours en masse. There are times like April 30 - May 1 at Tea Resort - one of the largest and most "best" mineral mud bath tourist destinations in the South Central region - when there are no customers even though this area is not crowded. There have been no cases of infection. The unit's revenue was therefore severely affected.
Recalling that time, many tourism businesses had to cut staff or lay off on a rotation basis to "survive". But at Tea Resort, where Mr. Ilya is directly operating, the owners have come to the decision to go against the majority and not cut jobs. Because they understand that businesses are difficult, if there is a shortfall in revenue or even a loss during this period, investors still have capital and a future ahead. When the epidemic passes, business will return to normal and will continue to be profitable. But that's not the case for workers. They will have a much harder time than businesses because each person has a family to carry behind. They don't have capital to invest, so they can't expect future improvements. . In the most difficult times, they - the owner and the employee - more than ever must be together to overcome it together and continue the long journey ahead.
And because the philosophy of being indispensable to each other has "permeated" everyone in that ecosystem, workers also voluntarily cut some of their income to share difficulties with the boss. If only a few people carry a rock, it will be extremely heavy, but if everyone joins hands to support it, everything will be much lighter and you can go faster and further. For them, keeping a stable job and family life without much disturbance during difficult times is the motivation to continue contributing.
During the epidemic, the people here, in addition to maintaining activities, also tried their best to contribute to the community's fight against the epidemic by providing material support and creating anti-epidemic hygiene propaganda clips such as dances. Wash your hands, call on people to wear masks when going out, combine with promoting Vietnam tourism and post it on social networking sites so that friends around the world know more about the country and people of Vietnam.
Tea Resort attracts many tourists on weekdays, but the Covid-19 epidemic also caused this place to be significantly affected
Then, when the first wave of Covid-19 passed, domestic tourism developed rapidly, domestic customers booked tours loudly again, and Tea Resort's rooms became "full" again. Understanding the indispensable relationship between not only the owner and the employee, but also between the service seller and the customer, this business decided to significantly reduce prices to show gratitude and attract new customers. . By the end of 2020, looking back, although Doi Dep's tourism segment was not as profitable as initially expected, it was not as "bad" as they had feared. Everything is still stable thanks to each other's companionship.
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Doi Dep's indispensable ecosystem was born around three main pillars: tea, coffee - tourism - fast-moving consumer products. We can mention brands such as Tea Garden coffee chain, Tea Shop chain, Tea World; Accommodation and restaurant services include Sandals Star, Sandals Hotel, Tea Villa, Tea Resort mineral mud resort, and hundreds of other tea, coffee and bottled water products.
Under normal conditions, such as the period 2018 - 2019, according to the managers of this business chain, the growth recorded is very large, with some segments increasing by 3 digits. The system was also quickly expanded, from a single location, Bao Loc, Lam Dong, then spread to the golden triangle area of Ho Chi Minh City - Bao Loc - Nha Trang. The initial product was just a coffee business following the eco-tourism model, but later spread to other areas from consumer goods to tourism. Moreover, the products were initially only consumed at the business location (in 2014), but after only 6 years of operation, they have become more known to international friends with mainly Russian tourists. Some products are exported abroad and many other products are introduced into supermarket systems, hotel chains and high-end resorts.
As for 2020, the Covid-19 epidemic strongly affected the tourism sector, but thanks to the indispensable business philosophy, the remaining two pillars of consumer goods and tea and coffee still grew well thanks to diversity. diversify products and increase exports, so the overall ecosystem remains peaceful and records growth, although not much.
Other businesses have helped fill the gap in tourism, so Doi Dep's ecosystem still easily overcomes difficulties (in the image is the tea ceremony space at TeaWorld).
“In life, if husband and wife understand each other, parents understand their children and vice versa, colleagues understand each other, friends understand each other... it will definitely bring good things to each other. In business, too, the owner must understand and put himself in the position of his employees to share with them, businesses cannot lack customers, buyers and sellers always need each other...all are indispensable. each other no matter the circumstances. Just like the verses in the poem Slippers by author Nguyen Trung Kien: Two lives silently walking side by side/ Will stop when only one is left/ Only one is left and there is nothing left/ If we can't find it that second one…. When we have each other and cannot do without each other, the values that both sides bring to each other will become increasingly better. I appreciate that, want to put it into business and will continue to pursue this philosophy in the future" - the founder of Doi Dep shared.
Forecasting for 2021, the founder of the Indispensable Each Other business chain said that the epidemic situation in the coming time will still be complicated so it will definitely affect business activities in many fields. However, regardless of any business, when it has a clear direction to survive, it will be easier to overcome difficulties. Furthermore, difficulties do not take away everything but still create opportunities, and those who have a solid foundation and know how to seize opportunities will surely come to success. This person also revealed Doi Dep's ambition in the coming time to strongly develop the ecosystem with a greater diversity of products and services, and to expand the market not only in Asia but also in Asia. also went to the US and Europe to let world friends know more about Vietnamese products and services.
Source: cafef.vn
