3 Giá trị “ĐỊNH” giúp thương hiệu cà phê Đôi Dép chạm đến cảm xúc khách hàng

At the special event "Honoring Vietnamese Coffee" that recently took place in Ho Chi Minh City, the Doi Dep brand brought impressive and unique experiences, introducing the rich culture of Vietnamese coffee through each product. unique products and business philosophy.

The essence of Vietnamese coffee continues to be introduced to the public through the festival "Honoring Vietnamese Coffee" initiated by the Laborer Newspaper and held on two weekends (March 4 and 5) in Ho Chi Minh City. attracts thousands of people to visit and experience.

The program aims to join hands to improve value, economic efficiency and create an international position for coffee. At the same time, it serves as a bridge to support trade connections for businesses; communication and marketing of coffee products and brands; bringing coffee and coffee culture to new heights, worthy of the role and position of this popular drink.

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The event brings together a series of famous coffee brands in Vietnam, bringing interesting experiences to visitors. Among them, the highlight is the booth from the Doi Dep brand with a variety of coffee products that have long been trusted by customers and coffee enthusiasts over the past time. Not only were they captivated by the taste of Doi Dep, guests at the event were also conquered by the inspirational story of the coffee brand "Indispensable without each other". Below are 3 "key" values that help Doi Dep win the hearts of customers:

Quality ingredients from the coffee "capital" of Vietnam

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The first factor that helps Doi Dep coffee conquer users is the excellent quality of coffee beans harvested in the land known as the coffee capital of Vietnam: Cau Dat - Lam Dong. Coffee beans are carefully nurtured and selected before entering a new journey and becoming the perfect drink for everyone to enjoy.

Great taste thanks to the continuous development journey

Since its inception, Doi Dep Coffee aspires to achieve excellence from passion, the deepest understanding of consumers and to spread inspiration about coffee that cannot lack true value. The brand has conquered the tastes of many businessmen and politicians and has been exported to many other countries.

In 2023, in order to continue the mission of an international brand, Doi Dep coffee continues to research and launch many product lines with improved formulas that best suit consumers' tastes. .

The endless passion of Doi Dep coffee masters

At Doi Dep's factories, artisans - coffee masters always cherish the ambition to create the delicious original coffee flavor of 100%. Dedicated creativity and excellent mixing ability have brought unique, sublime coffee flavors in the most perfect way.

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And that has "touched" the tastes of many customers...

Ms. Minh An (District 3) said that with the habit of drinking coffee every day, she has enjoyed many different domestic and foreign coffee brands. But for her, coffee from Vietnamese brands is still the number one choice because of its unique flavor. “When I visited today's event, I was very impressed by the coffee display space and experienced many products and types. Among them, the Doi Dep brand's coffee is of particular interest to me because of the quality and sophistication in each product," Ms. Minh An added.

Immersed in the colorful atmosphere of the festival, the Doi Dep brand still wears its own unique character not only because of product quality but also from the unique business philosophy "Indispensable without each other". Each product from the Doi Dep brand ecosystem, in addition to serving customers' needs, also contains meaningful messages, carrying many values, thereby spreading happiness to the community and society.

The Doi Dep brand, whose main products are coffee and tea, also symbolizes Vietnamese cultural values and quintessence. With careful investment and care through each product, it can be said that this brand's products have become "soul friends" in Vietnamese families.

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Vietnam is known as the world's leading coffee exporter, but the finished coffee brand does not have many prominent positions. Therefore, developing and building the Doi Dep coffee brand will contribute significantly to promoting and honoring Vietnamese coffee culture to the world. Currently, the Doi Dep brand is one of the leading enterprises in exporting tea and coffee products to key markets such as the US, Canada, Russia, the Middle East and Europe. Thereby continuing to affirm the Vietnamese brand's position on the world's tea and coffee map.

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