The new economic context with open and integrated policies has forced domestic coffee brands to stretch their legs and run, making the "war" that was already harsh, now more fierce.
In recent years, the Vietnamese coffee industry in general and the coffee industry in Lam Dong province have really prospered and took the lead when coffee products of large enterprises were present and gradually asserted their positions in many markets. In the world. Facing that competitive trend, businesses must always change to never become outdated, must improve the quality of products, services, designs, etc. and of course find a direction. separately in this common game to easily squeeze in market share in the "attractive F&B pie".
Vietnamese businesses with new paths on the journey to create a position
When the market is increasingly narrowed because there are too many businesses participating in the game, encroaching on the "piece of cake", businesses are starting to change their business models - these transformations are invisible. bringing more positive business results in terms of profits and reputation for businesses in the market.
The race of Vietnamese businesses in the coffee market has never stopped being exciting.
Pair of Sandals – Always different to lead
Doi Dep Group - Vietnam's No. 1 coffee brand has chosen a new path in a different direction, more unique and different than any other brand - Building an ecosystem "Indispensable without each other" with the same philosophy working together to create "Different - Special - Unique" on the journey to bring the name of Vietnamese coffee to the world level.
During 11 years of development, Doi Dep has become known as a leading brand in the Vietnamese coffee industry with important contributions to the growth of the Vietnamese coffee brand in the world market. Doi Dep's Robusta or Arabica coffee products have been exported to many countries and territories, receiving attention from many Miss Universes and sharing Vietnamese culture internationally.
Although born later and much later than other coffee products, Doi Dep has had a spectacular comeback with a new marketing strategy, hitting the right consumer tastes, causing a stir in the whole world. domestic and foreign coffee markets. Among them, GuNam - convenient instant coffee is one of the most popular products.
Doi Dep thought they were satisfied with that position, but no, with faith and dedication to the coffee profession, in the following years Doi Dep continuously broke through with a series of events of international stature. For example, recently, Doi Dep participated Vietnam-Brunei Culture, Trade, Cuisine and Art Exhibition and received a lot of positive attention.
As mentioned above, the path that Doi Dep chose in the new context is a spectacular transformation. To create excellent coffee product lines, Doi Dep owns leading coffee experts with more than 15 years of experience who have diligently researched for many years to combine the essence of the flavor of Robusta beans. , Cau Dat Arabica beans (Buon Me Thuot) or Jamaica, Brazil, Colombia... with unique secrets that cannot be copied. These are also products that are skillfully roasted and ground to preserve the delicious, natural taste of roasted and ground coffee.
With products bearing the "Indispensable" flavor and modern, well-designed packaging, Doi Dep Group has created a clear difference from competing products and brands.
The spectacular and groundbreaking change of Doi Dep not only affirms the group's mindset and position but also creates a new wave of competition among the leaders in the Vietnamese coffee market. However, the differences, especially in the strategies of each business and brand, will determine the unique position in the Vietnamese and international markets.
