DNVN - With the business philosophy from the poem Doi Dep "indispensable without each other", the owner of the Doi Dep ecosystem has built attractive and new tourist destinations in Bao Loc city, Lam Dong. The tourism ecosystem with coffee chains, tea shops, resorts, mud baths, hotels, and fast-moving consumer goods has become an attraction for tourists when coming to Da Lat.
The Doi Dep ecosystem has become a tourist destination not to be missed when visitors come to Bao Loc
During the period from March 20 to March 22, 2021, the Vietnam Community Tourism Association - VCTC (under the Vietnam Tourism Association) organized the Famtrip "Da Lat with Thousands of Flowers" - a place "Indispensable without each other" in Da Lat. Bao Loc city, Lam Dong province. The Famtrip had the participation of 100 CEOs of travel companies that are members of VCTC nationwide. Famtrip aims to survey destinations, offer appropriate tourism product packages at destinations, as well as connect and support tourism businesses to restart the epidemic after the third Covid-19 epidemic. Accompanying the Famtrip program is the connection support of Lam Dong Tourism Association, Sandals Vista - Sandals Hotel belonging to Phuc Do Joint Stock Company in the "indispensable" Doi Dep system chain.
According to Mr. Pham Hai Quynh, Chairman of VCTC, the Famtrip program aims to connect tourism units to offer new combos of community tourism and eco-tourism products to attract tourists during the 30/30 holiday. May 4-1 is coming. In particular, VCTC members surveyed to coordinate with Doi Dep's tourism ecosystem to offer "Indispensable" tourism product combos to attract domestic tourists to Bao Loc.
According to Mr. Nguyen Trung Tin, CEO of Phuc Do Company, he hopes that travel companies will join hands to develop tourism in the potential highland region. With the strategy of joining hands to develop, Phuc Do brought the group to experience the actual system of restaurants, 4-star hotels, resorts, experience "all in one" tourism services in the "zero-cost Doi Dep" system. indispensable to each other".
Doi Dep – Do Difference is a brand of Sandals Joint Stock Company headquartered in the city. Bao Loc, Lam Dong province. According to the story, the owner of Doi Dep, because of his love for the poem with every word having meaning and containing the philosophies of life, he bought the copyright to this poem in 2008. After that, he also registered for exclusive certification for Doi Dep branded products and a product chain of up to 58.
It was not until 2014 that he started official business. Doi Dep was born with the "first poem" as a garden coffee business chain aimed at businessmen or "rich people", a place where like-minded people can meet and talk or discuss. business. And because of that idea, the owner of that strange brand had a unique and strange coffee business with an area of up to 4,000 m2. Coming to this place, people feel like they are lost in a resort rather than a normal place to enjoy coffee because the scenery is not like any other coffee business, and there is no place that sells coffee that is large. come like that.
The goal of Doi Dep's birth is that their boss wants to build it into a national brand, then develop internationally. What he built was not an economic model but an ecosystem, where the overarching philosophy was Indispensability. “Why Double Slippers? If you look at it simply, it is a poem about a couple's love, but from a businessman's perspective, it is a corporate philosophy - ordinary things can also become poetry, step together, wear out together, grow together. , together, if one exists, there must be the other, so we cannot do without each other.
It is known that after building that first coffee business, Doi Dep has now expanded its network to the city. Ho Chi Minh and Nha Trang (Khanh Hoa). And after having a coffee chain, Doi Dep appeared on the market again through Tea shops, resorts, mud baths, hotels, and most recently, fast-moving consumer goods.
The Doi Dep ecosystem has three cores: tourism, tea products and fast-moving consumer product lines. The philosophy of being indispensable is a message to the market so that everyone, from partners, family, friends, love, everything can be applied flexibly and in the same direction. about a "beautiful life" - the second version of the sandals.
The following are beautiful images captured by tourism CEOs during recent trips to experience destinations in the Doi Dep ecosystem:
Bobla waterfall sightseeing, hidden gem of Di Linh land, Lam Dong.
The steps are made of natural stone - a favorite check-in point.
Bobla Waterfall is an attractive destination for tourists.
Sandanls Vista Hotel is located right next to Bao Loc Lake.
View of Bobla waterfall is a check-in spot not to be missed.
Bao Loc Lake seen from Sandals Vista hotel.
Tea Point Doi Dep stop is located on Highway 20, Damb'ri Town, Da Huoai.
Travel CEOs on Famtrip at Doi Dep System on March 20, 2021.
Source: Doanhnghiepvn.vn
